Events

WAA Base Camp: Introduction to Web Analytics

Suzanne Morrow — Mon, 12 May 2008 11:36:36 +0100

Date: 19 May 2008 - 09:00 - 19 May 2008 - 16:00

Location: London

If you’ve just been given the responsibility for web analytics, this workshop is for you.

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.

    * Why and what is web analytics?
    * How do I get started?
    * What can I expect?
    * What do these terms mean?
    * What skills are needed?
    * How do the technologies differ?
    * What are the hazards to watch for?

This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

    * Process for tool selection
    * Makeup of a web analytics team
    * Finding low hanging fruit
    * Defining Key Performance Indicators
    * Working web analytics into your business culture

If you’re a newcomer to this field, this is the workshop for you. If you are an old timer, this workshop will put it all back into perspective.

Newcomers: Everything you need to know but didn’t know to ask.
Practitioners: Everything you need to know but were afraid to ask.
Veterans: Everything you know but haven’t seen all in one place.

The web analytics continuum is wide as well as deep. Understanding the variety of possible metrics and what they reveal is prerequisite to managing your website and measuring website success.

This day-long WAA Base Camp workshop will prepare you for the climb into the higher altitudes of online campaign optimization, on-site traffic analysis and conversion optimization.
What Will You Learn?
The Wide Variety of Metrics

You already know about measuring visitors, visits, sessions and dwell time. This workshop will cover how to measure navigational changes, search term trends, shopping cart content and more. Much more.
Web Metrics Terminology

Clickthroughs and pageviews are just the beginning. After this workshop, you’ll be able to speak knowledgeably about log files vs. page tagging, cookie deletion, unique visitors, visits, sessions, Key Performance Indicators and conversion ratios.
How To Identify the Most Valuable Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert Einstein

How To Manage a Metrics TeamYou will explore the skills required to extract, massage and understand web metrics as well as identify areas of responsibility.

Geek Up: Preston

Suzanne Morrow — Wed, 14 May 2008 16:00:53 +0100

Date: 19 May 2008 - 19:00

Location: Preston

Due to popular demand for March's meeting, GeekUp Preston will now be held upstairs at the beautiful Forum Bar. No talks or topics planned as yet, however there are facilities for presentations.

NESTA: The Innovation Edge Conference 2008

Suzanne Morrow — Fri, 25 Apr 2008 12:51:35 +0100

Date: 20 May 2008 - 08:30

Location: London

How innovation will help the UK retain its competitive edge

"NESTA’s Innovation Edge conference is an unrivalled opportunity to get under the skin of innovation in the UK – and consider the impact it will have on our future.

The conference brings together a powerful mix of experts from industry, culture, politics and academia. Bob Geldof, Lord Puttnam, Helen Alexander, Michael Birch and urban artist ‘Inkie’ are just a few of those who’ll be fuelling the discussion.

eMetrics Marketing Optimization Summit

Suzanne Morrow — Mon, 28 Apr 2008 16:29:45 +0100

Date: 20 May 2008 - 09:00

Location: London

The premiere global event and executive forum for optimizing online marketing value.

Neil Mason will Chair the eMetrics Marketing Optimization Summit. Neil is recognized as one of the UK's foremost online marketing experts and an internationally known speaker on electronic marketing and customer interaction. Neil will keynote and introduce a new line up of presentations, case studies and panel debates.

Thought-leaders, industry analysts, consultants, vendors and key members of the media will identify and discuss the latest issues, insights and trends in online measurement and optimisation.

Jim Sterne, Founder of the eMetrics Marketing Optimization Summit says:

“Tracking web visitor behaviour continues to be a fundamental part of this conference but now the discussion includes all the ways you can measure your online success. Customer opinion and satisfaction, email marketing, search marketing, non-transactional metrics, Web 2.0 measurement and behavioural targeting. The eMetrics Marketing Optimization Summit is about marketing optimization. Companies are using web data to inform all of their marketing and all of their business. The eMetrics Marketing Optimization Summit will show delegates how to do this well and maximise success online. I'm looking forward to another interesting exchange of experience and insights. This is where the learning happens.”

About Neil Mason, Managing Director, Applied Insights
Neil Mason has been involved in marketing analysis for decades and focused on web analytics over 7 years ago when he joined QXL (a European online auctions business) as Chief Knowledge Officer and later as Chief Marketing Officer. He has practiced what he preaches by putting customer insights and web analytics at the core of the marketing strategy. At Applied Insights, Neil consults with major businesses about using web analytics and other data sources to improve online business performance using data mining and predictive analytical techniques to understand visitor behavior and response. Neil is a veteran of seven previous eMetrics Marketing Optimization Summits and contributes a regular column at ClickZ. In May 2007 Neil was elected as a Director to the Board of the Web Analytics Association, with responsibility for International aspects.

Web Analytics Association Base Camp Workshops

Suzanne Morrow — Mon, 12 May 2008 10:56:58 +0100

Date: 20 May 2008 - 09:00 - 21 May 2008 - 17:00

Location: London

Website management from the ground up.

The WAA Base Camp Workshops:

1. Introduction to Web Analytics
2. Online Marketing Campaign Measurement
3. Web Analytics for Site Optimization

If you’ve just been given the responsibility for web analytics, this workshop is for you.

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.

    * Why and what is web analytics?
    * How do I get started?
    * What can I expect?
    * What do these terms mean?
    * What skills are needed?
    * How do the technologies differ?
    * What are the hazards to watch for?

This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

    * Process for tool selection
    * Makeup of a web analytics team
    * Finding low hanging fruit
    * Defining Key Performance Indicators
    * Working web analytics into your    business culture

If you’re a newcomer to this field, this is the workshop for you. If you are an old timer, this workshop will put it all back into perspective.

Newcomers: Everything you need to know but didn’t know to ask.
Practitioners: Everything you need to know but were afraid to ask.
Veterans: Everything you know but haven’t seen all in one place.

The web analytics continuum is wide as well as deep. Understanding the variety of possible metrics and what they reveal is prerequisite to managing your website and measuring website success.

This day-long WAA Base Camp workshop will prepare you for the climb into the higher altitudes of online campaign optimization, on-site traffic analysis and conversion optimization.
What Will You Learn?
The Wide Variety of Metrics

You already know about measuring visitors, visits, sessions and dwell time. This workshop will cover how to measure navigational changes, search term trends, shopping cart content and more. Much more.
Web Metrics Terminology

Clickthroughs and pageviews are just the beginning. After this workshop, you’ll be able to speak knowledgeably about log files vs. page tagging, cookie deletion, unique visitors, visits, sessions, Key Performance Indicators and conversion ratios.
How To Identify the Most Valuable Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert Einstein

How To Manage a Metrics Team

You will explore the skills required to extract, massage and understand web metrics as well as identify areas of responsibility.

What’s on the Agenda?
A Short History of Web Metrics

The tools have dictated what we know so far. As the technology changes, our knowledge grows. We’ll start with a look at how data is gathered from server logs and compare and contrast that to current page tagging technologies.

Where Do They Come From?

Keeping track of how people get to your site is essential to measuring the value of your promotional dollars. We’ll explore the metrics behind banner ads, newsletter links, and email marketing.
What Do They Want?

Most site visitors come to you from search engines. Search engines are kind enough to divulge which terms those visitors used to find you. That, coupled with the terms used in your own on-site search show what people want and how they describe it; invaluable insight for the marketer.
How Do They Maneuver?

Cumbersome navigation is the nemesis of every website designer and the nightmare of every surfer. Web analytics reveals where people go wrong on your site.
Calculating Conversion

Turning browsers into buyers is a fine old online tradition and web analytics shows the way. Recency, frequency, abandonment, and attrition all apply whether your site actually sells goods and services or not. We’ll look into clickpath and shopping cart analysis.

eMetrics Opitmization Summit

Suzanne Morrow — Mon, 12 May 2008 11:05:06 +0100

Date: 20 May 2008 - 09:00 - 21 May 2008 - 16:00

Location: London

    * Learn how to Optimize the Value of Your Online Marketing
    * Meet the industry thought leaders and experts
    * Discover the basics in WAA Workshops
    * Explore advanced topics in Post Summit Workshops
    * Compare insights with industry leaders, consultants, and peers
    * Identify and realize your desired outcomes from this event
    * See hands-on demonstrations of the latest tools in action
    * Walk away with specific answers to your specific questions and specific solutions to your specific problems

    * Register Now
          o This event has sold out in previous years.
          o Early Bird ends 11th April.
    * The Agenda (complete) (overview)
          o Keynotes, Roundtables, Goal Setting
    * The Speakers
          o Channel 4, Dunn Humby, Ecotricity, EDF Energy, Informa, The Guardian, uSwitch and more...
    * Why You Should Come
          o Identify your goals.
          o Get answers to your questions.
          o See whom will you meet.
    * The Location
          o The Hotel Russell in Russell Square.
    * The History of the eMetrics Marketing Optimization Summit
          o From mere web analytics to marketing optimization.

Chinwag Live: Micro Media Maze

Deirdre Molloy — Fri, 25 Apr 2008 19:39:30 +0100

Date: 20 May 2008 - 18:00

Location: London

supported by:

First the music track was decoupled from the physical product and the "long player" album, then the newspaper article was severed from the website. The same wave rolled over the blog post, the TV show, the photo, the vlog, and now the tweet...

It seems like everything's gone micro. As content is disaggregated into ever smaller pieces and syndicated and widgetised at accelerating speed, how is the media landscape being re-shaped, and who are the winners in this scenario?

Are media owners caught between a rock and a hard place? They've got to get their content out there, but context and branding work differently in the world of mashups and aggregators. In turn, the revenues they make from micro media pale in comparison to their staple money-making ventures (print, CDs, TV, DVD, film).

P2P culture is also firmly embedded, with iTunes and other digital retailers numbers' still dwarfed by ripping and filesharing. Now media giants like Microsoft and the BBC are using P2P technnology, but has their deeper modus operandi shifted? Are they fated to be outpaced and outgunned by innovative companies who play by different rules?

In turn, is the profusion of micro-content a recipe for meltdown, with information overload and competing "me-too" platforms delivering little but dumb aggregation which ultimately becomes a headache?

In this, the sequel to our groundbreaking Media Widgetised / Widget Week event in May 2007, our panel of experts will look at the issues and opportunities surrounding the explosion of micro media for publishers, brands, business, and culture more broadly...

event details - book now

Date: Tuesday 20th May 2008 @ 6pm (discussion starts 6.30pm sharp)
Place: The Slug & Lettuce, 80-82 Wardour St, London, W1F 0TG (Map)
Cost: £25+VAT (limited numbers), £40+VAT thereafter
Includes: great speakers, engaging conversation plus drinks & snacks
Booking: Online with Google Checkout or Paypal

EARLY BIRD DISCOUNT:
Only £25 + VAT, limited tickets available (£40 + VAT thereafter)

N.B. Prices shown exclude VAT, which unfortunately is 17.5%, sorry.

If you experience any problems with the Paypal booking system or prefer not to use Paypal, please contact us directly - live@chinwag.com or 0870 730 7313 - and we will process your booking by credit/debit card directly. Thanks.

Speakers

Umair Haque - Director, Havas Media Lab / Bubblegeneration
Umair heads up the Havas Media Lab, a new kind of strategic advisor that helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business models, and strategic innovation. Prior to Havas, Umair founded Bubblegeneration, an agenda-setting advisory boutique that helped shape the strategies of investors, entrepreneurs, and blue chip companies across media and consumer industries. Bubblegeneration’s work has been recognised by publications like Wired, Red Herring, Business 2.0, and BusinessWeek, and in Chris Anderson’s Long Tail, to which Umair was a contributor. He also blogs as a discussion leader at Harvard Business Online.

Gerd Leonhard - Media Futurist, Author, Entrepreneur
The Wall Street Journal calls Gerd one of the leading media futurists in the world. Co-author of the influential book The Future of Music (2005, Berklee Press), Music2.0 (Jan 2008, self-published paywhatyouwant pdf available), and of Open is King (Fall 2008), Gerd's background is in music (he won the Quincy Jones Award in 1986) as well as technology and the internet (former CEO of LicenseMusic Inc; currently CEO of Sonific.com). His work focuses on the convergent sectors of music and content, technology, communications and culture. His clients include SonyBMG, RTL, ITV, BBC, France Telekom, German Telekom, Orange, LebWeb3, Financial Times, TribalDDB, the European Commission, and Nokia-Siemens.

Miles Lewis - SVP, European Advertising Sales, LastFM
Miles launched his career in media at Haymarket publishing in 1988, moving to a consumer magazine role with IPC Media for their Leisure Network. Shifting to Good Housekeeping, a 5 year stint at the National Magazine Company included various roles across Corporate Business Development and finally Director, Advertising Sales at Esquire. Miles then became the UK’s first Head of Agency Sales at AOL (UK) Ltd in 2001. Five years on, Blake Chandlee (now at Facebook UK) brought Miles into Yahoo!’s UK and Ireland operations as Head of Agency Sales. Then CBS’s Last.fm came knocking and now Miles is charged with the strategy, direction and monetisation of Last.fm across Europe, Asia Pacific and Australia.

Mitch McAlister - Product Director (Europe), MySpace
In his current role Mitch defines and lead European product strategy and architecture to address market demands, revenue oppertunities, and user growth, identifying and building relationships with potential technology partners to enhance current product offering. Prior to Myspace, he was Project Lead at Universal Music Enterprises. With over 8 years experience in the internet industry Mitch's focus has been product and marketing, specifically on the social media side of things. He has built eBay stores, runs a weekly podcast, and has been working with MySpace for three years.

Neil McIntosh - Head of Editorial Development, Guardian Unlimited
Neil McIntosh is head of editorial development for Guardian.co.uk, where he has led the launch and development of innovative blog, audio and video services since 2004. He lives in London, supports Swindon Town FC, and blogs about it all at completetosh.com

CHAIR: Steve Bowbrick
Steve is one of Britain's most experienced Internet managers and entrepreneurs. A fifteen year veteran of dot.com boom and bust, of web site design, online marketing, technology strategy, capital raising and people management. Steve advises media owners (Channel 4 and the BBC), startups (Rememble.com) and consumer brands (King of Shaves) about social media and digital strategy.

Cost: £25+VAT (limited tickets available), £40+VAT thereafter.

Timings: Doors open 6pm for complimentary drinks, snacks and networking; discussion starts 6.30pm sharp until approx 8.15pm. Networking and drinks continue until late.

BOOK NOW to get our early-bird discount (limited tickets available) and have your say in this key debate for the industry in 2008 and beyond...

Channel Expo 08

Patrick Camara-Ropeta — Wed, 26 Sep 2007 16:28:46 +0100

Date: 21 May 2008 - 00:00

Location: Birmingham

Channel Expo is the UKs leading channel event. Showcasing the latest products, services and technologies, all under one roof. Held at the Birmingham NEC on 21 and 22 May, the event covers the complete range of companies, products and skills within the UK channel marketplace. Channel Expo gives you the perfect environment to meet the key decision makers within the industry, see the latest products & services and catch-up with your peers. The only event to give you direct access to the highest quality Resellers, VARs, system builders, consultants, distributors and converged Resellers.

Thinking Digital

Emily Fisher — Mon, 11 Feb 2008 16:41:14 +0000

Date: 21 May 2008 - 09:00

Location: Newcastle

The Thinking Digital conference: 21-23 May 2008

www.thinkingdigital.co.uk

Some of the brightest thinkers in technology, new media and mobile will head to North East England from around the world in May to discuss the ideas and technologies that are set to fundamentally alter the way people live, work and play.

Billed as a conference unlike any other in the UK, the conference will take on an eclectic mix of topics with technology at their heart, in a style more similar to the likes of US conferences TED or Pop!Tech.

At the conference, delegates will hear from a range of speakers including key players from some of the world's leading agencies, social networks and media organisations, as well as several controversial figures, such as:

Dan Lyons, senior editor of Forbes and the man behind satirical internet sensation, The Secret Diary of Steve Jobs
Aubrey de Grey, a maverick biogerentologist who believes it's possible to engineer a cure for ageing
Tara Hunt, online marketing pioneer and co-founder of Citizen Agency
Mark Selby, vice president, sales and industry collaboration at Nokia
Daniel Pink, Al Gore's former speechwriter and author of A Whole New Mind, which charts the rise of right-brain thinking in modern economies
Richard Firminger, regional sales director for northern Europe at Yahoo!
Sean Phelan, the founder of Multimap
And many more…

Wireless 08

Suzanne Morrow — Wed, 07 May 2008 11:52:33 +0100

Date: 21 May 2008 - 09:00 - 22 May 2008 - 17:00

Location: London

Putting Wireless to work..

Wireless’08 is about delivering wirefree enterprise mobility and services. It brings together all the leading suppliers and expert speakers giving you an overview of the full breath of wireless solutions for your business whatever your chosen delivery platform.

At Wireless'08, you will discover how to deliver powerful enterprise applications over the wireless networks of today - and prepare for the technologies of tomorrow. Find out how to enhance your communications and processes, improve productivity and reduce costs – from the leaders in Wi-Fi, WiMAX, 3G, Mobile Broadband, RFID, and wVoIP.

Geek Up: Leeds

Suzanne Morrow — Wed, 14 May 2008 16:13:38 +0100

Date: 21 May 2008 - 18:00

Location: Leeds

GeekUp is a community of web designers, web developers, and other tech-minded folk from the North. Our socials take place once a month in Leeds, Liverpool and Manchester and are always a lively place to share ideas and spread a little knowledge.

Who can attend GeekUp?
While the focus for GeekUp is predominately web related anybody involved in the technology industry is more than welcome to attend a GeekUp. The monthly events are free, we just ask that you buy your own beer.

International Search Summit

Suzanne Morrow — Mon, 28 Apr 2008 17:31:11 +0100

Date: 22 May 2008 - 09:00

Location: London

Produced by multilingual search specialist WebCertain, the International Search Summit will give delegates the knowledge required to implement successful international search engine marketing campaigns in multiple languages. Thought-leaders, industry analysts, consultants and international marketers will identify and discuss the latest challenges, insights, tools and techniques in international search marketing.

The International Search Summit will be held on 22 May at the British Library, London. See www.internationalsearchsummit.com

Andy Atkins-Krüger who is recognised as one of the UK's foremost international search marketing experts and is a well known international speaker on multilingual search will chair the summit, introducing a line up of presentations, case studies and panel debates. Speakers will include representatives from Microsoft and Xerox as well as leading international search experts including Barry Lloyd of MakeMeTop, Kristjan Mar Hauksson of Nordic eMarketing and Dixon Jones of Receptional.

Andy Atkins-Krüger says:

“It clear that search marketing is a fundamental part of any online business marketing plan, and many operators now have an understanding of how to achieve success in the UK using this effective marketing tool. As businesses look to expand into new lucrative global territories they will need to implement an international search marketing plan which targets markets through multilingual campaigns. The international market presents a number of new challenges for online marketers so, for the first time in the UK, we have produced a Summit which focuses entirely on international and multilingual search to help businesses marketing on a European and global scale.”

The Web and Beyond 2008: Mobility

Suzanne Morrow — Mon, 14 Apr 2008 13:06:25 +0100

Date: 22 May 2008 - 09:00

Location: Amsterdam

"The Web is in a state of motion: no longer is it primarily being accessed through PCs, but more and more does it find its way into our phones, our cars, on the streets and in buildings. And once there, the Web is interacting with us in smarter and richer ways than before. Bluetooth or RFID in a busstop personalises the map and advertisements, your friend’s car knows today’s best way to your home, your mobile phone suggests the best place to eat tomorrow, oh, and your online best friends (all 176 of them) will know you have been there before you have a chance to tell them."

Predictive Analytics Workshop

Suzanne Morrow — Mon, 12 May 2008 11:13:26 +0100

Date: 22 May 2008 - 09:00 - 22 May 2008 - 16:00

Location: London

An Introduction to Predictive Analytics is a one day workshop covering the foundations of this innovation marketing analytics discipline. During the course of the day you will gain a thorough familiarisation with some of the key principles and methodologies of data mining and predictive analytics and learn how to apply them to common marketing problems such as:

    * How can I predict campaign response?
    * How do I segment my website visitors or customers?
    * How can I anticipate possible customer defections?

In this one day interactive course we will cover the following topics:
Introduction:

* What is data mining and how is that different to predictive analytics?
* How organisations are currently using data mining and predictive analytics across their businesses and to solve particular marketing problems

Processes and implementation:

* How to go about a data mining/predictive analytics project
* An overview of a standard industry process (CRISP-DM)

Methods and applications:

    * An overview of the main types of data mining and predictive analytics applications:
          o Forecasting
          o Segmentation
          o Classification
    * An introduction to main methodologies such as:
          o Time-series forecasting
          o Regression analysis
          o Decision trees (CHAID, CART and so on)
          o Cluster analysis
          o Neural networks
    * Case studies and examples of how these techniques are used and deployed in both online and offline marketing is areas such as:
          o Retention modelling
          o Conversion propensity modelling
          o Visitor segmentation

Innovation Forum: The New Journalism

Suzanne Morrow — Mon, 12 May 2008 10:26:23 +0100

Date: 22 May 2008 - 19:00 - 22 May 2008 - 20:45

Location: London

Evening panel event addressing the changing position of journalism in society, the new possibilities presented by technology and design, and considering what future journalism might look like. The panelists are Charlie Beckett, director of POLIS; Tessa Mayes, campaigning investigative journalist; Bill Thompson, technology journalist; and Julia Whitney, Head of Design & User Experience, Journalism, BBC Future Media & Technology.

Events

WAA Base Camp: Introduction to Web Analytics

If you’ve just been given the responsibility for web analytics, this workshop is for you.

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.

* Why and what is web analytics? * How do I get started? * What can I expect? * What do these terms mean? * What skills are needed? * How do the technologies differ? * What are the hazards to watch for?

This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

* Process for tool selection * Makeup of a web analytics team * Finding low hanging fruit * Defining Key Performance Indicators * Working web analytics into your business culture

If you’re a newcomer to this field, this is the workshop for you. If you are an old timer, this workshop will put it all back into perspective.

Newcomers: Everything you need to know but didn’t know to ask. Practitioners: Everything you need to know but were afraid to ask. Veterans: Everything you know but haven’t seen all in one place.

The web analytics continuum is wide as well as deep. Understanding the variety of possible metrics and what they reveal is prerequisite to managing your website and measuring website success.

This day-long WAA Base Camp workshop will prepare you for the climb into the higher altitudes of online campaign optimization, on-site traffic analysis and conversion optimization. What Will You Learn? The Wide Variety of Metrics

You already know about measuring visitors, visits, sessions and dwell time. This workshop will cover how to measure navigational changes, search term trends, shopping cart content and more. Much more. Web Metrics Terminology

Clickthroughs and pageviews are just the beginning. After this workshop, you’ll be able to speak knowledgeably about log files vs. page tagging, cookie deletion, unique visitors, visits, sessions, Key Performance Indicators and conversion ratios. How To Identify the Most Valuable Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein

How To Manage a Metrics TeamYou will explore the skills required to extract, massage and understand web metrics as well as identify areas of responsibility.

Geek Up: Preston

NESTA: The Innovation Edge Conference 2008

eMetrics Marketing Optimization Summit

Web Analytics Association Base Camp Workshops

eMetrics Opitmization Summit

Chinwag Live: Micro Media Maze

event details - book now

Speakers

Channel Expo 08

Thinking Digital

Wireless 08

Geek Up: Leeds

International Search Summit

The Web and Beyond 2008: Mobility

Predictive Analytics Workshop

Innovation Forum: The New Journalism

* Why and what is web analytics?
* How do I get started?
* What can I expect?
* What do these terms mean?
* What skills are needed?
* How do the technologies differ?
* What are the hazards to watch for?

* Process for tool selection
* Makeup of a web analytics team
* Finding low hanging fruit
* Defining Key Performance Indicators
* Working web analytics into your business culture

Newcomers: Everything you need to know but didn’t know to ask.
Practitioners: Everything you need to know but were afraid to ask.
Veterans: Everything you know but haven’t seen all in one place.

This day-long WAA Base Camp workshop will prepare you for the climb into the higher altitudes of online campaign optimization, on-site traffic analysis and conversion optimization.
What Will You Learn?
The Wide Variety of Metrics

You already know about measuring visitors, visits, sessions and dwell time. This workshop will cover how to measure navigational changes, search term trends, shopping cart content and more. Much more.
Web Metrics Terminology

Clickthroughs and pageviews are just the beginning. After this workshop, you’ll be able to speak knowledgeably about log files vs. page tagging, cookie deletion, unique visitors, visits, sessions, Key Performance Indicators and conversion ratios.
How To Identify the Most Valuable Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert Einstein