Digital Pulse Analysis July-Sept 2008

admin — Thu, 30 Oct 2008 12:32:46 +0000

Background

Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time.

AdMob Mobile Analytics July 2008 Report

Deirdre Molloy — Mon, 25 Aug 2008 20:22:34 +0100

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

IPTV Five-Year Roadmap: Key Issues

Deirdre Molloy — Mon, 25 Aug 2008 20:06:21 +0100

By Aleksandra Bosnjak, Lead TMT Analyst

To date, IPTV services have consisted of two types of services: broadcasting a bouquet of TV channels and offering Video on Demand episodes of TV programmes, and more recently feature films, initially as pay per view, and now some telcos are selling titles.

Online Advertising: Beyond Good and Evil

Deirdre Molloy — Mon, 25 Aug 2008 19:33:43 +0100

By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

AdMob Mobile Analytics June 2008 Report

Deirdre Molloy — Mon, 25 Aug 2008 19:07:22 +0100

Creative Solutions for Marketing on YouTube

Deirdre Molloy — Mon, 25 Aug 2008 14:48:48 +0100

Find out how Heinz, Dove, Bazooka Joe and other major brands are using creative YouTube campaigns to gain millions of video views and direct engagement with consumers.

• Comprehensive guide to campaign management

• 12 major brand marketing campaign case studies

• Profiles of 100 video social networking sites

• Download sample pages and table of contents PDF

Rate Card Survey 2008: How much do UK digital agencies charge?

Deirdre Molloy — Tue, 12 Aug 2008 13:51:30 +0100

The Digital Agency Rate Card Survey is based on a survey of more than 300 UK digital agencies carried out in 2008.

The principal objective of this E-consultancy research is to show what UK digital agencies charge for different types of skills and levels of seniority, and to understand how and why rates may vary, for example by size of company.

Managing Digital Channels Best Practice Guide

Deirdre Molloy — Tue, 12 Aug 2008 13:44:50 +0100

As the importance of digital media in influencing and supporting purchase continues to increase dramatically, companies face many new management challenges to integrate e-commerce and digital marketing into their marketing activities.

E-consultancy commissioned this interview and survey-based research to assess a range of medium to large UK organisations for the following:

-) Common issues and challenges faced by managers responsible for integrating digital channels into their marketing and business operations.

Online Retail 2007: Checkout Special

Deirdre Molloy — Tue, 12 Aug 2008 13:36:23 +0100

Author: Dr Mike Baxter
Pages: 68
Features: 8 Sections of information and advice including Design Patterns, Recommendations and References

About this Guide

Looking for the right balance between customer expectation and the retailer's own need to complete a transaction?

Web Design Best Practice Guide 2007

Deirdre Molloy — Tue, 12 Aug 2008 13:28:14 +0100

The aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to do an effective job.

At more than 350 pages in length we believe this one of the most comprehensive reports of its kind available, and should provide you with a steer on all the key aspects of website design.

Paid Search Marketing (PPC) - Best Practice Guide

Deirdre Molloy — Tue, 12 Aug 2008 13:21:33 +0100

Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.

This is a thorough update to our original 2006 guide and includes information on recent developments including:

Search Engine Optimization (SEO) - Best Practice Guide 2007

Deirdre Molloy — Tue, 12 Aug 2008 13:14:45 +0100

This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency, or simply trying to secure better Google rankings.

Why you need this guide to SEO…

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation

Deirdre Molloy — Tue, 12 Aug 2008 13:08:02 +0100

As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities.

This interview and survey-based research report assesses for a range of medium to large UK organisations:

Web Project Management: Best Practice Guidelines

Deirdre Molloy — Tue, 12 Aug 2008 13:00:35 +0100

Our Web Project Management guide is a great tool for learning the best practices behind successful web projects.

We surveyed over 600 web project managers to glean their best practice advice for managing web projects. Our guide packages their most valuable tips and tricks for staying on time, on budget and maintaining quality standards.

Structure:

Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants

Deirdre Molloy — Tue, 12 Aug 2008 12:50:36 +0100

A 58 page guide for UK Digital Agencies and Consultants on how to win more work through effective business development.

We talked to some of the most successful agencies and business development directors to find out what works for them and what resources they are using to get leads and convert business.

This unique guide contains details on:

1. Generating leads