Rate Card Survey 2008: How much do UK digital agencies charge?</h1> <article> <h1>Rate Card Survey 2008: How much do UK digital agencies charge?</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:51:30 +0100</p> <p> The <b>Digital Agency Rate Card Survey</b> is based on a survey of more than 300 UK digital agencies carried out in 2008. </p> <p> The principal objective of this E-consultancy research is to show what UK digital agencies charge for different types of skills and levels of seniority, and to understand how and why rates may vary, for example by size of company. </p><p><a href="http://www.chinwag.com/reports/08/2008/rate-card-survey-2008-how-much-do-uk-digital-agencies-charge">read more</a></p> </article> <article> <h1>Managing Digital Channels Best Practice Guide</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:44:50 +0100</p> <p> As the importance of digital media in influencing and supporting purchase continues to increase dramatically, companies face many new management challenges to integrate e-commerce and digital marketing into their marketing activities. </p> <p> E-consultancy commissioned this interview and survey-based research to assess a range of medium to large UK organisations for the following: </p> <p> <i>-) Common issues and challenges faced by managers responsible for integrating digital channels into their marketing and business operations.</i> </p><p><a href="http://www.chinwag.com/reports/08/2008/managing-digital-channels-best-practice-guide">read more</a></p> </article> <article> <h1>Online Retail 2007: Checkout Special</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:36:23 +0100</p> <p> Author: <b>Dr Mike Baxter</b><br /> Pages: <b>68</b><br /> Features: <b>8 Sections</b> of information and advice including <b>Design Patterns</b>, <b>Recommendations </b>and <b>References</b> </p> <h2 class="subhead">About this Guide</h2> <p> Looking for the right balance between customer expectation and the retailer's own need to complete a transaction? </p><p><a href="http://www.chinwag.com/reports/08/2008/online-retail-2007-checkout-special">read more</a></p> </article> <article> <h1>Web Design Best Practice Guide 2007</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:28:14 +0100</p> <p> The aim in creating this <b>best practice web design guide</b> is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to do an effective job. </p> <p> At more than 350 pages in length we believe this one of the most comprehensive reports of its kind available, and should provide you with a steer on all the key aspects of website design. </p><p><a href="http://www.chinwag.com/reports/08/2008/web-design-best-practice-guide-2007">read more</a></p> </article> <article> <h1>Paid Search Marketing (PPC) - Best Practice Guide</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:21:33 +0100</p> <p> Our <b>Paid Search Marketing (PPC) Best Practice Guide</b> will help <b>beginners</b> and <b>experts</b> implement and execute PPC strategies to maximise return on investment. </p> <p> <b>This is a thorough update to our original 2006 guide and includes information on recent developments including:</b> </p><p><a href="http://www.chinwag.com/reports/08/2008/paid-search-marketing-ppc-best-practice-guide">read more</a></p> </article> <article> <h1>Search Engine Optimization (SEO) - Best Practice Guide 2007</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:14:45 +0100</p> <p> This comprehensive <b>SEO Best Practice Guide </b>will help you understand search marketing like never before! At over 200 pages, it contains <i>everything you need to know about search engine optimization</i>, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is <b>invaluable </b>for anybody working in internet marketing, or looking to appoint an SEO agency, or simply trying to secure better Google rankings. </p> <p> <b>Why you need this guide to SEO…</b> </p><p><a href="http://www.chinwag.com/reports/08/2008/search-engine-optimization-seo-best-practice-guide-2007">read more</a></p> </article> <article> <h1>Managing an E-commerce Team: Integrating Digital Marketing into your Organisation</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:08:02 +0100</p> <p> As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities. </p> <p> This interview and survey-based research report assesses for a range of medium to large UK organisations: </p><p><a href="http://www.chinwag.com/reports/08/2008/managing-e-commerce-team-integrating-digital-marketing-your-organisation">read more</a></p> </article> <article> <h1>Web Project Management: Best Practice Guidelines</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 13:00:35 +0100</p> <p> Our Web Project Management guide is a great tool for <b>learning the best practices</b> behind successful web projects. </p> <p> We surveyed over <b>600 web project managers</b> to glean their best practice advice for managing web projects. Our guide packages their most <b>valuable tips and tricks</b> for staying on <b>time</b>, on <b>budget</b> and maintaining <b>quality</b> standards. </p> <p> <b>Structure: </b> </p><p><a href="http://www.chinwag.com/reports/08/2008/web-project-management-best-practice-guidelines">read more</a></p> </article> <article> <h1>Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 12:50:36 +0100</p> <p> A 58 page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. </p> <p> We talked to some of the most successful agencies and business development directors to find out what works for them and what resources they are using to get leads and convert business. </p> <p> This unique guide contains details on: </p> <p> <b>1. Generating leads</b> </p><p><a href="http://www.chinwag.com/reports/08/2008/winning-new-work-a-business-development-guide-uk-digital-agencies-consultants">read more</a></p> </article> <article> <h1>Online Retail User Experience Benchmarks 2006</h1> <p>Deirdre Molloy — Tue, 12 Aug 2008 12:42:29 +0100</p> <p> What do online, offline and multichannel retailers need to know about the consumer internet habits in? Is there such as thing as “<b>E-commerce 2.0</b>”? </p> <p> We feel that <b>Online Retail User Experience Benchmarks 2006 </b>is another groundbreaking study that e-tailers around the world should read and digest, before making the necessary changes to improve their websites. The result should be <i>increased conversion rates and happier repeat customers</i>. <i>So what’s included in this 82-page report?</i> </p><p><a href="http://www.chinwag.com/reports/08/2008/online-retail-user-experience-benchmarks-2006">read more</a></p> </article> <article> <h1>Digital Pulse Analysis April-June 2008</h1> <p>admin — Tue, 29 Jul 2008 14:05:40 +0100</p> <h2><a name="background" title="background"></a>Background</h2> <p> Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time. </p><p><a href="http://www.chinwag.com/reports/07/2008/digital-pulse-analysis-april-june-2008">read more</a></p> </article> <article> <h1>Online Advertising Networks Buyer's Guide 2008</h1> <p>Deirdre Molloy — Fri, 11 Jul 2008 14:46:23 +0100</p> <h2 class="subhead">Overview</h2> <p> </p> <p> <b>Author:</b> Richard Maven and Linus Gregoriadis, E-consultancy<br /> <b>Pages:</b> 223 pages<br /> <b>Structure:</b> Market trends and issues, 28 network profiles </p> <h2 class="subhead">About this Guide</h2> <p> This buyer's guide is aimed at those who are investigating the market for <b>online advertising networks</b>, with profiles of 28 leading networks. </p><p><a href="http://www.chinwag.com/reports/07/2008/online-advertising-networks-buyers-guide-2008">read more</a></p> </article> <article> <h1>Usability and Accessibility Buyer's Guide 2008</h1> <p>Deirdre Molloy — Fri, 11 Jul 2008 13:45:00 +0100</p> <h2 class="subhead">Overview</h2> <p> </p><p><a href="http://www.chinwag.com/reports/07/2008/usability-and-accessibility-buyers-guide-2008">read more</a></p> </article> <article> <h1>Online Ad Serving Buyer's Guide 2008</h1> <p>Deirdre Molloy — Fri, 11 Jul 2008 12:53:06 +0100</p> <h2 class="subhead">Overview</h2> <p> </p> <p> <b>Author:</b> Richard Maven and Linus Gregoriadis, E-consultancy<br /> <b>Pages:</b> 112 pages<br /> <b>Structure:</b> Market trends and issues, 11 vendor profiles </p> <h2 class="subhead">About this Guide</h2> <p> This buyer's guide is aimed at both publishers and advertisers who are investigating the market for <b>ad serving platforms</b>, with profiles of 11 leading suppliers. </p><p><a href="http://www.chinwag.com/reports/07/2008/online-ad-serving-buyers-guide-2008">read more</a></p> </article> <article> <h1>Affiliate Marketing Networks Buyer's Guide 2008</h1> <p>Deirdre Molloy — Fri, 11 Jul 2008 12:46:31 +0100</p> <h2 class="subhead">Overview</h2> <p> </p> <p> <b>Author:</b> Linus Gregoriadis, E-consultancy<br /> <b>Pages:</b> 167 pages<br /> <b>Structure:</b> Market trends and issues, 17 network profiles </p> <h2 class="subhead">About this Guide</h2> <p> This buyer's guide is primarily aimed at merchants (i.e. advertisers) and publishers who are investigating the market for <b>affiliate marketing</b>, with profiles of 17 leading networks. </p><p><a href="http://www.chinwag.com/reports/07/2008/affiliate-marketing-networks-buyers-guide-2008">read more</a></p> </article> </main></body></html>