Win Tickets to Youth Marketing Strategy (21st June '12)</h1> <article> <h1>Win Tickets to Youth Marketing Strategy (21st June '12)</h1> <p>Lauren Cotton — Mon, 21 May 2012 11:48:27 +0000</p> <p><a href="http://chinwag.com/blogs/lauren-cotton/win-tickets-youth-marketing-strategy-21st-june-12"></a></p><p><a href="http://2012.youthmarketingstrategy.com/">Youth Marketing Strategy</a> (21st June 2012) is the industry summit that brings together the best minds, top brands and edgiest agencies involved in the fast-moving world of youth marketing. </p><p>Latest insights and experiences are shared, fresh ideas are discussed and invaluable new connections are made. If 16-24s are your target audience, this event can not be missed.</p><p>We're delighted the organisers have offered 3 lucky Chinwaggers the chance to win a free conference ticket worth <strong>£695.00</strong>.</p><p><p><a href="http://chinwag.com/blogs/lauren-cotton/win-tickets-youth-marketing-strategy-21st-june-12" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/lauren-cotton/win-tickets-youth-marketing-strategy-21st-june-12">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/2zQo5FoZ95B3cQSQGLBvaD7qKbc/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/2zQo5FoZ95B3cQSQGLBvaD7qKbc/1/da"></img></a></p> </article> <article> <h1>Knocking Opportunity [or] How to make the best of free advice...</h1> <p>Liam Moore — Mon, 21 May 2012 10:04:16 +0000</p> <p><a href="http://chinwag.com/blogs/liam-moore/knocking-opportunity-or-how-make-best-free-advice-0"></a></p><p>This is a time of unprecedented access to free support for your career and/or business (ED: think <a href="http://chinwag.com/careers/digitalshoreditch">Chinwag's Careers Day this Weds</a>). </p><p style="text-align:left;">Whether you’re a <em>school-leaver</em> or a <em>graduate</em> looking for a first job, an <em>entrepreneur</em> / <em>freelancer</em> starting out, or an <em>employee</em> looking to change direction, there is no shortage of individuals and organisations willing to meet, help and support you.</p> <p style="text-align:left;"><strong>But what to do when you get that opportunity?</strong></p> <p style="text-align:left;">Based on a reasonably reliable mix of experience, observation and (occasionally hilarious) anecodotes from others here are a handful of things to help you make the most of the experience, and to leave a positive impression on those who might be helpful again later…</p><p style="text-align:left;"><p><a href="http://chinwag.com/blogs/liam-moore/knocking-opportunity-or-how-make-best-free-advice-0" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/liam-moore/knocking-opportunity-or-how-make-best-free-advice-0">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/sYUFXa99clm7z2N224eB_kqXlCI/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/sYUFXa99clm7z2N224eB_kqXlCI/1/da"></img></a></p> </article> <article> <h1>Working in Social Media Really *is* Complicated [infographic]</h1> <p>Sam Michel — Fri, 18 May 2012 11:48:28 +0000</p> <p><a href="http://chinwag.com/blogs/sam-michel/working-social-media-really-complicated"></a></p><p>Finally, proof that social media marketing isn't just a case of cranking out a few Tweets, checking Facebook walls and Pinning pictures of shoes.</p><p>A post on <a href="http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5" target="_blank">Business Insider</a>, reveals an infographic - and you know how we like a pretty picture - from <a href="http://www.buddymedia.com/newsroom/2012/05/new-enhancements-to-buddy-media-social-marketing-suite-help-you-organize-and-optimize-social-programs-for-success/" target="_blank">Buddy Media's recent product launch</a>, showing just some of the complexity of the current social media landscape.<p><a href="http://chinwag.com/blogs/sam-michel/working-social-media-really-complicated-infographic" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/sam-michel/working-social-media-really-complicated-infographic">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/YA6QHZagxW9f7xpWyg2-luLh9OE/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/YA6QHZagxW9f7xpWyg2-luLh9OE/1/da"></img></a></p> </article> <article> <h1>How Foursquare Recruits in Silicon Valley [video]</h1> <p>Sam Michel — Thu, 17 May 2012 10:15:32 +0000</p> <p><a href="/blogs/sam-michel/how-foursquare-recruits-silicon-valley"></a></p><p>Matt Alder, founder of <a href="http://metashift.co.uk/" target="_blank">MetaShift</a> and one of the leading brains in the social recruitment world, recently back from a tour of Silicon Valley, <a href="http://chinwag.com/blogs/sam-michel/how-foursquare-recruits-silicon-valley#morgan missen">quizzed Morgan Missen, FourSquare's Head of Talent</a> on their approach to finding new talent.</p><p>Turns out Silicon Valley has even more acute problems in finding talented staff, particularly engineers, than many of the companies in the UK. As Missen points out, every person they offer a job, has competing offers from the other Silicon Valley giants. Watch the full video<p><a href="http://chinwag.com/blogs/sam-michel/how-foursquare-recruits-silicon-valley-video" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/sam-michel/how-foursquare-recruits-silicon-valley-video">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/xS3fb9YsAJul8uXe9qcnzIPZ-YQ/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/xS3fb9YsAJul8uXe9qcnzIPZ-YQ/1/da"></img></a></p> </article> <article> <h1>Chinwag's Careers Day @ Digital Shoreditch: Programme & Companies Announced!</h1> <p>Lauren Cotton — Wed, 16 May 2012 14:16:35 +0000</p> <p><a href="http://chinwag.com/blogs/lauren-cotton/chinwags-careers-day-digital-shoreditch-programme-companies-announced"></a></p><p>Come along to <a href="http://chinwag.com/careers/digitalshoreditch">Chinwag's Careers Day at Digital Shoreditch</a> next week (23rd May), where you'll be able to meet the industry's <a href="http://chinwag.com/careers/digitalshoreditch#Companies">leading employers</a> including agenices, top brands and exciting start-ups.</p><p>If that wasn't reason enough, you'll be able to improve your job-hunt with a brillant programme of advice sessions, with <a href="http://chinwag.com/careers/digitalshoreditch/programme#Portfolio Reviews">Portfolio Reviews</a> from Vitamin T, <a href="http://chinwag.com/careers/digitalshoreditch/programme#CV Surgeries">CV Surgeries</a> with Chinwag Jobs and <a href="http://chinwag.com/careers/digitalshoreditch/programme#LETS MASH_UP">Creativity & Ideas Workshops</a> by Hyper Island.</p><p>There's limited space, so make sure you <a href="http://chinwag.com/careers/digitalshoreditch#Book Now" target="_blank">book now</a>!</p><p><p><a href="http://chinwag.com/blogs/lauren-cotton/chinwags-careers-day-digital-shoreditch-programme-companies-announced" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/lauren-cotton/chinwags-careers-day-digital-shoreditch-programme-companies-announced">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/nP1LQWtWTWIsiNJ0kIKiMZgwjlA/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/nP1LQWtWTWIsiNJ0kIKiMZgwjlA/1/da"></img></a></p> </article> <article> <h1>Echoer - You Heard It Here</h1> <p>Alex Sass — Wed, 16 May 2012 08:00:00 +0000</p> <p><a href="http://chinwag.com/blogs/alex-sass/echoer-you-heard-it-here"></a></p><p>Like every 'social-media' guy, I dream of a world where the noise falls away. For years we've been helping brands and their PR firms kick off conversions about their products. We've created a deafening, hyperworld of mischief that flows ever more quickly towards becoming nonsense.</p><p>The fundamental truth is that there are only so many social media tools people can be expected to use and only so many ways they will want to interact with them. The smartphone brought the contact point into our hands. Facebook and Twitter fulfilled the rest. There's little you can't do on those platforms that really adds value to a person's every-day social desires. Or so I thought...</p><p><p><a href="http://chinwag.com/blogs/alex-sass/echoer-you-heard-it-here" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/alex-sass/echoer-you-heard-it-here">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/ENYiEc21BDhXL9eLUmyebQpgEUs/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ENYiEc21BDhXL9eLUmyebQpgEUs/1/da"></img></a></p> </article> <article> <h1>The World’s Biggest Focus Group and How to Work It</h1> <p>BlinqDave — Tue, 15 May 2012 15:14:03 +0000</p> <p><a href="http://chinwag.com/blogs/blinqdave/world-s-biggest-focus-group-and-how-work-it"></a></p><p>Traditionally if a brand wanted to test a new campaign or product it might turn to in-store promotions, sampling activities and surveys, or it might organise a series of focus groups bringing people face-to-face to talk through their thoughts and opinions and gather valuable insights.</p><p>Now, in the social media age, it’s possible to cut out the legwork and project our new ideas online, utilising the immediacy and connectivity of Facebook® to formulate a virtual focus group, probably the world’s biggest and most efficient group imaginable.</p><p><p><a href="http://chinwag.com/blogs/blinqdave/world-s-biggest-focus-group-and-how-work-it" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/blinqdave/world-s-biggest-focus-group-and-how-work-it">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/1b9yncLnJYYVY02FQvxZGlhvZX8/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1b9yncLnJYYVY02FQvxZGlhvZX8/1/da"></img></a></p> </article> <article> <h1>[Press Release] Top Creative and Digital Tech Leaders to Headline Digital Shoreditch Festival</h1> <p>Chinwag Staff — Thu, 10 May 2012 13:09:08 +0000</p> <p><a href="/blogs/chinwag-staff/press-release-top-creative-and-digital-tech-leaders-headline-digital-shoreditch-"></a></p><p>Taking place from <strong>21st May </strong>to<strong> 1st June 2012</strong>, the second annual <strong>Digital Shoreditch Festival</strong> celebrates the world-class expertise within East London’s vibrant digital community.</p><p>The festival promises to showcase the most talented companies and brightest individuals within the digital and creative technologies sectors bringing together some of the best local, national and international minds. Speakers will include <strong>Andrew Gilbert</strong>, Executive Vice President, European Innovation Development at <strong>Qualcomm</strong> and <strong>Simon Acland</strong>, venture capitalist and author of the acclaimed <strong>Angels, Dragons and Vultures</strong>.</p><p> <p><a href="http://chinwag.com/blogs/chinwag-staff/press-release-top-creative-and-digital-tech-leaders-headline-digital-shoreditch-" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/chinwag-staff/press-release-top-creative-and-digital-tech-leaders-headline-digital-shoreditch-">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/pj5zofXhGEZ8J2iKW73cm87_gs4/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/pj5zofXhGEZ8J2iKW73cm87_gs4/1/da"></img></a></p> </article> <article> <h1>[INFOGRAPHIC] Individual is Better Than Exclusive: Why Luxury Brands Should Embrace Social Media</h1> <p>TAMBA — Thu, 10 May 2012 11:22:43 +0000</p> <p><a href="http://chinwag.com/blogs/tamba/infographic-individual-better-exclusive-why-luxury-brands-should-embrace-social-media"></a></p><p>The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?</p> <p>The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction?</p><p><p><a href="http://chinwag.com/blogs/tamba/infographic-individual-better-exclusive-why-luxury-brands-should-embrace-social-media" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/tamba/infographic-individual-better-exclusive-why-luxury-brands-should-embrace-social-media">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/iIKu1nGSFPGd6uVkYiRAgE9sAAY/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/iIKu1nGSFPGd6uVkYiRAgE9sAAY/1/da"></img></a></p> </article> <article> <h1>Chinwag Insight: Psychology of Online Influence Presentation Slides Are Now Live #ChinwagPsych</h1> <p>Lauren Macready — Fri, 04 May 2012 14:53:01 +0000</p> <p><a href="/blogs/lauren-macready/chinwag-insight-psychology-online-influence-presentation-slides-are-now-live-c"></a><br>Thank you to all that attended the long awaited <a href="http://chinwag.com/insight/psychology">Chinwag Insight: Psychology of Online Influence</a> conference yesterday.</p><p>The afternoon was jam-packed with brain-busting insight from some of the leading <span style="text-align: left;">experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during <a href="http://socialmediaweek.org/london/">Social Media Week London</a> in February.</span></p><p>Amongst the sea of information, here's a few of our favourite pointers on tackling online influence: </p><ul><li>1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.</li><li>Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.</li><li>Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers</li><li>Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%</li></ul> <p><a href="http://chinwag.com/blogs/lauren-macready/chinwag-insight-psychology-online-influence-presentation-slides-are-now-live-c" target="_blank">read more</a></p><p><a href="http://chinwag.com/blogs/lauren-macready/chinwag-insight-psychology-online-influence-presentation-slides-are-now-live-c">// more</a></p> <p><a href="http://feedads.g.doubleclick.net/~a/IlniwAv5DFh1TuSMZhm87IoMBF4/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/IlniwAv5DFh1TuSMZhm87IoMBF4/1/da"></img></a></p> </article> </main></body></html>