Chinwag blogs: media

Search Engine Visibility and PR - An Edelman Digital White Paper

Wed, 10 Jun 2009 11:58:23 +0100

Regular readers here know that in addition to focusing on emerging technologies, I also have long taken an interest in how search engines are evolving. Fundamentally, I believe that Google is media and also every brand's home page. Therefore, search engine visibility (and all of the reputational concerns that go with it) are front and center an opportunity for the public relations industry to shine.

With this in mind, my colleagues and I have co-authored a 13-page position paper on Search Engine Visibility.

Tech Weekly podcast: Palm Pre and the iPhone 3GS, Fake Steve Jobs

Tue, 09 Jun 2009 20:01:15 +0100

Apple launched the iPhone 3GS yesterday, and last weekend, Palm also distributed the goods across the US in the form of their much-anticipated Pre smartphone. Have these devices finally graduated from the geek community to the mainstream? Bobbie Johnson analyses both and asks whether this one-horse race finally has some competition.

We'll also be peeking at the diary of Steve Jobs, well, the Fake Steve Jobs, that is. Our correspondent Kevin Anderson tracked writer Daniel Lyons down and asked him what was so funny about impersonating one of the most revered tech geeks in the world.

iPhone: O2 says buyers must pay a premium for new model

Tue, 09 Jun 2009 19:53:18 +0100

Mobile network O2 has reacted to protests by customers who became angry after it emerged that the new iPhone 3GS could prove substantia

dConstruct

Tue, 09 Jun 2009 16:43:38 +0100

I'm rather honoured to be talking at dConstruct this year. I went in 2007 and glimpsed a whole new world I knew nothing about and now I've got to think of something to say in front of all those people. Erk.

Are downloads really killing the music industry? Or is it something else?

Tue, 09 Jun 2009 16:00:00 +0100

Links for 2009-06-08 [del.icio.us]

Tue, 09 Jun 2009 08:00:00 +0100

The G2 interview: Decca Aitkenhead meets David Mitchell | Life and style | The Guardian
"Something like Curb Your Enthusiasm, great though it is, it's like their first faltering steps into that world of self-loathing that we, as a post-imperial power, have been in for the best part of a century. I think the Americans will be doing some amazing comedy in 60 to 70 years' time. But for the moment I'd say we're in the right part of the curve of the decline of our civilisation in order to be funniest"

The iPhone continues it’s march to service dominance

Tue, 09 Jun 2009 07:52:59 +0100

What’s so exciting about a new iPhone?

On the face of it: A veritable riot of possibilities.

I could sense the excitement of the community. This morning at 10am San Francisco time, the stage was set for at least 60 odd minutes of what promised to be a roller-coster ride of pure joy.

Only, it wasn’t.

And it never is.

Did you say 20 megapixel DVD quality camera? No?

A 500GB iPhone 4G, you say? No?

No. Not at all. It’s steady as she goes.

Tim Leberecht, frog design’s VP of marketing and communications, r...

Mon, 08 Jun 2009 20:46:32 +0100

Tim Leberecht, frog design’s VP of marketing and communications, riffs on my post about moving past selling advertising as scarcity:
Equity is the accumulation, the repeated occurrence, of actions, interactions, and transactions that add value. The best way, then, to build brand equity is to repeatedly and consistently add value through all your interactions with customers. Advertising doesn’t add value; branded content does (information). Promotions don’t add value; branded entertainment does (entertainment). When you brand something, you don’t just market scarcity and advertise your products and services, you market your ability to add value that is relevant.

‘Loyalty through decency’

Mon, 08 Jun 2009 20:46:32 +0100

Tim Leberecht, frog design’s VP of marketing and communications, riffs on my post about moving past selling advertising as scarcity and about decency as the new ad (my emphasis):

Conquering the world

Mon, 08 Jun 2009 20:42:19 +0100

What Would Google Do? got a nice bit of publicity in Croatia (I wasn’t so sure how good it would be when I saw the picture choices, but friends and Google translation say it’s OK).

What’s cool is that within a day, this yielded a book contract for a local edition with a Croatian publisher.

Now I wish I could get similar publicity anywhere in the Spanish-, Italian-, Swedish-, Arabic- speaking worlds.