Chinwag blogs: marketing & advertising

Links for 2008-05-16 [del.icio.us]

Sat, 17 May 2008 07:04:03 +0100

ex libris mortis
complete and utter genius. via schulze

Drench

Fri, 16 May 2008 20:28:43 +0100

This new campaign from bottled water, Drench, is pretty fun. It's from the Gorilla school of advertising, although this time round there is a 'punchline'.

The reason advertising like this works is that it's incredibly likeable, different and surprising.

John Webster's Tricks Of The Trade

Fri, 16 May 2008 20:28:42 +0100

Clustarack

Fri, 16 May 2008 20:28:42 +0100

Someone shows Guinness how to do a 'one-action-leads-to another' ad without faking it (for a lot of money). Nice ad from Clustarack:

An Interesting Take On Media Spend

Fri, 16 May 2008 20:28:42 +0100

Gareth Kay posted this nugget on his blog a couple of weeks ago:

Links for 2008-05-15 [del.icio.us]

Fri, 16 May 2008 14:54:01 +0100

DKNY Ambient Campaign

Thu, 15 May 2008 20:34:43 +0100

We've seen these orange bikes dotted around Soho in London over the past few days. I'm not sure if you can ride them, but if anyone's tried to nick them they'd certainly draw attention to themselves. It's an attempt to highlight environmentalism and persuade people to cycle. The campaign hasn't gone down that well with the city's cyclists.

Almost Smart Contextual Advertising

Thu, 15 May 2008 20:34:43 +0100

We saw this rather smart piece of contextual advertising in our Gmail inbox a couple of weeks ago. The trouble is we then saw it last week as well. We checked out the link and it took us to an article that was time stamped to the 2nd April. Not so smart.

Link Fest

Thu, 15 May 2008 20:34:43 +0100

Here's some great stuff we've seen over the last few days but haven't had time to write about:

The BBC's HD ad:

Last.fm & YouTube mash-up

Branded Utility Using Twitter

Thu, 15 May 2008 20:34:43 +0100

FrogFuel is an interesting example of an online application that uses the latest digital communication tool Twitter. The system lets users track their gas mileage by letting the system know the miles the user traveled on their last tank, the price they paid, and how many gallons they added to your car. FuelFrog compiles and trends the information about the gas mileage, the amount the user spends and more. All this is communicated via Twitter. Track Your Gas Mileage with FuelFrog